Stories
What a £15 T Shirt and a £400 Hoodie are Really Paying for
by parhela
Workers can receive under 3% of what you pay for a cheap shirt, and most of the rest has nothing to do with the garment. We break down where the money really goes, the costs that never appear on the label, and why PARHELA starts with the finest fabrics and trims, crafts every piece in London, and only then works out the price, choosing the best garment over the biggest margin.
Read moreThe Fashion Calendar is Broken. We Stopped Following it
by parhela
Wool coats in August, swimwear in January, and sales just as the cold sets in. The fashion calendar runs months ahead of real life, filling shops with clothes designed to expire. We look at how the system took shape, why some of fashion's biggest names have called for change, and why PARHELA has never followed it, making perennial pieces in London, released only when they're ready.
Read more