Stories
What a £15 T Shirt and a £400 Hoodie are Really Paying for
by parhela
Workers can receive under 3% of what you pay for a cheap shirt, and most of the rest has nothing to do with the garment. We break down where the money really goes, the costs that never appear on the label, and why PARHELA starts with the finest fabrics and trims, crafts every piece in London, and only then works out the price, choosing the best garment over the biggest margin.
Read moreThe Matiasma: Why We Put the Evil Eye on Silk
by parhela
In Greek, mati means eye, and matiasma is what happens when one lands on you with too much envy behind it. Discover the ancient symbol behind our most recognisable print, from Athenian drinking cups to Ottoman glass, and why we brought it to life on satin silk, made in London.
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