Every Parhela garment is made in London. From our heavyweight hoodies to our silk shirts and tailored overcoat, each piece is crafted close to home, where we can see it take shape and control the details that are easily lost when production moves far away. This article takes you inside that process and explains why it matters.

Why we make in London

Making locally lets us work closely with the people who build our garments. We can test a new fabric, adjust a seam, refine a pattern or rethink a detail without weeks of back and forth. Small batches mean we make what is needed rather than producing large volumes in advance.

It also keeps us accountable. When you can walk into the place where your clothes are made, the standard is visible every day.

It starts with the fabric

Before anything is cut in London, we spend a long time finding the right cloth. Most of our fabrics come from Italian mills with generations of expertise, and some pieces exist only because we discovered a fabric worth designing around. We explain how in why we source our fabrics from Italian mills.

The details that make the difference

Embroidery that takes hours

The Wild Window Hoodie and Wild Window Sweatshirt depict a watering hole in South Africa, captured by a good friend and painstakingly embroidered onto the back with 227,000 threads. The embroidery takes over 11 hours non-stop for each piece. Both are made to order, so please allow 10 to 14 working days for dispatch.

Construction built around the fabric

The Lined Hoodie weighs over a kilo at 580 GSM, which is unheard of for a hoodie. To match such a thick fabric, we had to create a specific type of ribbing. Inside, a silky smooth lining made from recycled plastic bottles makes the wearer feel cocooned while keeping the piece breathable. Read more in our guide to heavyweight hoodies.

Silk linings and natural buttons

Our Celestial pieces are adorned with a 100% silk lining throughout. The Celestial Overshirt pairs hand-tufted Italian needle punch wool with a full silk lining and custom Corozo buttons made from natural vegetable ivory, thoughtfully designed with sustainability in mind.

Tailoring traditions

The Celestial Overcoat brings together traditional British tailoring and contemporary craftsmanship. Each coat is cut from an artisan needle punch Italian wool in which every tuft is individually hand-placed, so each one is truly one of a kind. Discover the fabric in needle punch fabric explained.

Embroidered stories

The Story of a Parhelion Pants carry intricate embroidery on the front and back, illustrating the conditions that create a sun dog. Learn about the phenomenon in what is a parhelion.

Designed in-house

Our patterns are created in-house. The Matiasma pattern pays tribute to the evil eye of Greek and Ottoman textiles, the Gaia pattern to the primordial Greek goddess of the Earth, and the Minoan pattern to the Marine Style pottery of Bronze Age Crete. Each tells a story we want to carry into the garment. Read why we put the evil eye on silk.

Making with less waste

We work to reduce waste at every step, from a zero-waste recycling process to eco packaging. Several outerwear pieces are crafted entirely from Italian deadstock fabrics, giving exceptional materials a second life; see what deadstock fabric is and why it matters. We also give 1% of our profits to Action for Conservation. More detail is on our transparency page.

Made to be re-worn

Craftsmanship only matters if a garment lasts. Our Staple Collection was created on the premise of a single purchase that is constantly re-worn rather than replaced each season. That idea runs through everything we make, and it is why we design perennial pieces rather than seasonal collections. We explain the reasoning in the fashion calendar is broken.

Making it yours

Because our pieces are made close to home, we can also offer personalisation on selected items. Find out what is possible on our personalisation page.

What "made in London" means when you buy

• Traceable making. Every garment is crafted in London, close to the people who design it.
• Attention to detail. Construction is adapted to each fabric rather than standardised.
• Small batches. We make what is needed, and some pieces are made to order.
• Longevity. Better construction means a garment that keeps its shape and quality for years.

In short

Every Parhela garment is crafted in London, from fabrics sourced mostly from Italian mills. Making close to home lets us control the details: 227,000-thread embroidery on the Wild Window pieces, ribbing developed for a 580 GSM hoodie, silk linings and Corozo buttons on the Celestial pieces, and traditional tailoring on the overcoat. It also lets us work in small batches with less waste. Explore our craftsmanship page or discover the full collection.